Ageism Awareness

What is Ageism?

Ageism is discrimination, stereotyping, or prejudice against people based on their age, most often directed toward older adults, but it can affect people at any age.

It can show up in attitudes, language, behaviors, and systems that limit opportunities, respect, or independence.

Examples of Ageism

Ageism can be obvious or subtle. It often appears in everyday interactions, assumptions, and decisions that limit respect, independence, or opportunity for older adults.

Common examples include:

Assuming an older adult cannot learn new technology or skills

Speaking to a caregiver or family member instead of addressing the older person directly

Making jokes about memory loss, aging bodies, or being “over the hill”

Where Ageism Shows Up

Ageism can occur in many areas of life, from personal interactions to larger systems and policies. Ageism often goes unnoticed, but its effects are real. Recognizing where it shows up is the first step toward creating communities where people of all ages are valued and respected.

Pro-Aging: A Positive Approach to Challenging Ageism

One of the most effective ways to challenge ageism is to adopt a pro-aging perspective. Being pro-aging means recognizing that aging is a natural part of life and that older adults continue to grow, contribute, and bring value to their families and communities. It shifts the conversation away from stereotypes about decline and toward respect, inclusion, and opportunity.

Ageism often develops from fear-based messages about getting older. A pro-aging mindset helps counter those messages by acknowledging both the opportunities and challenges that can come with aging while emphasizing dignity, autonomy, and individuality.

How Pro-Aging Counters Ageism

A pro-aging approach helps reduce ageism by encouraging us to:

Focus on strengths, experience, and contributions
Respect independence and decision-making
Value intergenerational connection and learning
Challenge assumptions about what people can or cannot do based on age

Why It Matters

Positive perceptions of aging are linked to better physical health, mental well-being, and quality of life. Communities that embrace pro-aging values are also more inclusive and supportive for people across generations. When we promote pro-aging attitudes, we are not only improving the lives of today’s older adults, we are shaping a healthier and more equitable future for everyone, because aging is something we all experience.